Portfolio
From emails to web pages to social media overhauls, creating copy for my clients that converts is key!
I began with my own brand, then expanded to help others develop copy that not only sells, but tells their brand’s story.
Welcome Newsletter
This email was the first email received in a sales funnel, with an opt in. It conveyed what happens next description after completing a quiz, and provided an exclusive tutorial to subscribers.
Brooke Olexa Beauty
Designed and created copy for a new website for local spray tan artist, Caitlin Lowry. The website was designed as a place for clients to learn more about her business and also purchase products. It established a clear brand voice to build relationships with clients.
Bronze Belle - Website Copy, Spec Design
MM Interiors and Emily Murphy Collab - Social Media Reels Series
Created a marketing strategy for a collaboration between MMInteriors and Realtor, Emily Murphy, using a series format on Instagram and strategic posts to gain qualified leads by adding value and entertainment to their following.
Created a launch plan for a new interior design business. I crafted a content and marketing strategy for the soft launch, social media calendar, and content list. Opt-in freebie, website flows, and booking buttons are on deck to be added.
Myers Home Makeover - Social Media Launch
Brooke Olexa Beauty - Reels Series
Created a series of reels for personal beauty business sharing makeup and business tips for stay at home mom’s. Reels increased engagement by 200% and following by 150%.
Developed a short course for small businesses on the importance of social media marketing and customized strategy sessions based on the businesses goals. I’ve presented to companies, networking groups, and individuals. I offer 1:1 strategy sessions virtually or in person. Additionally, I developed opt-in freebies in order to create sales funnels for my own business and others.
Brooke Olexa Writes - Social Media Strategy Deck
The Slammer - Website Design and Copy
Created website copy and design, social media campaign, and signage for relaunch of local speak easy. Integrated reviews, instagram feed, events calendar, and data collection system.
Wake Forest Women Entrepreneurs - Instagram Social Media Management
Co-founder and Social Media Manager for a women’s networking group. Full time social media management for a brand new account. In one week had 754 accounts reached and engagement rate of 17% +, doubling membership within one week of launch. Growth is continuing at an increasing rate. Membership has added growth to collaborating accounts as well.
